Buying: the effect on self-worth feelings and consumer well-being - No more ‘average’ consumer - Cracking the code of digital transformation – AI: unlocking the black box - Findings: Should I Extend My Brand? - On Social Media, Sell Your Brand, Not Your Stuff - Three steps to help innovation teams succeed at an established company -  Word-of-mouth marketing: how to radically boost success - How to turn your mistakes into an advantage - Battle of the coupons: how retailers and manufacturers compete - How do you build trust in a virtual world?